Built customer segmentation and churn models to uncover trends and pain points.
Mapped customer journeys to identify drop-off drivers and improve retention.
Delivered recommendations report with data-driven marketing and personalization strategies.
June 2025 - Present
Master of Science in Business Analytics (MSBA)
GPA: 3.8 | Honors: Dean's List
Leadership: League of Legends Club President
Relevant Coursework: Business Analytics, Analytics Strategy & Big Data Management, Data Visualization & Storytelling, Applied Regression Models, Data Mining, Text Mining
June 2025 - Present
Marketing and Communications Micro Intern
Created marketing content for alumni and students, improving engagement through digital media.
Promoted Alumni Relations events via social media, and student outreach.
Assisted in event logistics and outreach to maximize participation.
Feb 2025 - Mar 2025
Social Media Assistant
Managed and scheduled weekly social media posts, increasing program awareness.
Analyzed engagement metrics to optimize posting schedules and content strategies.
Partnered with leadership to ensure content aligns with branding guidelines.
Jan 2025 - Mar 2025
Marketing Intern
Collaborated on webpage redesign to enhance user experience and align with branding.
Developed and optimized social media accounts, increasing engagement.
Assisted in community outreach research to improve brand visibility.
May 2024 – Aug 2024
Content Assistant
Managed digital content distribution, including website postings and email newsletters.
Designed and edited visual content using Adobe Creative Suite for print and digital media.
Created and edited articles to ensure high-quality, engaging content.
Feb 2024 - May 2024
BA in Business Administration Marketing + Data Analytics Minor
